Last updated: September 25, 2026
1. Introduction
This Privacy Policy describes how Groupe Houde, whose head office is located at 17295 chemin Ste-Marie, Kirkland, Quebec, H9J 2L1 (“we,” “our,” or “us”), collects, uses, retains, discloses, and protects the personal information of users (“you,” “your”) in connection with your use of our website at https://groupehoude.com (the “Site”) and our services. This policy is written in accordance with Quebec’s Act respecting the protection of personal information in the private sector (Law 25).
2. Definitions
Personal information: any information about a natural person that directly or indirectly identifies that person, including their name, address, email address, telephone number, payment information, and any associated browsing data.
3. Personal Information We Collect
We may collect the following categories of personal information:
- contact information: name, address, email address, and telephone number;
- billing and payment information;
- information you voluntarily provide through a form, survey, or communication with us;
- browsing data: IP address, browser type, pages viewed, and visit duration, collected in particular through cookies and analytics tools;
- marketing communication preferences, where applicable.
4. Purposes of Collection
We use the personal information we collect for the following purposes:
- to provide, operate, and improve our products and services;
- to process orders and manage your account, where applicable;
- to communicate with you and respond to your requests;
- to send you promotional communications, if you have consented;
- to secure the Site and prevent fraud;
- to comply with our legal and regulatory obligations.
5. Consent
We obtain your express consent when required by law, including for promotional communications or the processing of sensitive personal information. In other cases, your consent may be implied by the context of our interactions, for example when you complete a contact form.
You may withdraw your consent at any time, subject to reasonable legal or contractual restrictions, by contacting us using the information in the “Contact Us” section.
6. Disclosure to Third Parties and Service Providers
We do not sell or rent your personal information to third parties. However, to the extent necessary to provide our services, we may disclose certain information to the following categories of third parties:
- hosting and cloud infrastructure providers;
- payment processing providers;
- web analytics and marketing tools, such as Google Analytics and Google Ads;
- email and newsletter service providers;
- professionals and advisors, including accountants and lawyers, as needed;
- government authorities, where required by law.
These third parties are contractually required to protect your personal information and use it only for the purposes for which it is disclosed.
7. Transfer of Personal Information Outside Quebec
Some of the providers and tools we use, including our Google tools (Analytics and Ads) and possibly our cloud hosting provider, may store or process personal information outside Quebec, including elsewhere in Canada and in the United States. Before making such a transfer, we conduct a privacy impact assessment to ensure that the information receives adequate protection.
8. Retention and Destruction of Information
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or to comply with our legal, accounting, or tax obligations. At the end of that period, your information is securely destroyed, anonymized, or de-identified.
9. Security and Privacy Incidents
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from loss, theft, and unauthorized access, disclosure, copying, use, or modification.
We maintain a register of privacy incidents. If an incident presents a risk of serious injury, we will notify the individuals concerned and the Commission d’accès à l’information du Québec in accordance with our legal obligations.
10. Your Rights
Subject to the exceptions provided by law, you have the following rights regarding your personal information:
- the right to access your personal information;
- the right to correct inaccurate information;
- the right to withdraw your consent;
- the right to data portability, meaning the right to receive a copy of your information in a structured and commonly used technological format.
To exercise any of these rights, contact our person in charge of the protection of personal information using the information below. We will respond to your request within thirty (30) days.
11. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies, including:
- cookies that are essential to the operation of the Site;
- analytics cookies, such as Google Analytics, to understand how the Site is used;
- marketing cookies for targeted advertising, where applicable.
You can manage your cookie preferences through the consent management banner displayed on the Site (the “Manage consent” link at the bottom of the page) or through your browser settings. Refusing certain cookies may limit some Site functionality.
12. Electronic Communications and Newsletter
If you subscribe to our newsletter or agree to receive promotional communications, we obtain your consent in accordance with Canada’s anti-spam legislation. Each communication includes a simple unsubscribe mechanism and clearly identifies us as the sender. You may withdraw your consent at any time by using the unsubscribe link or contacting us.
13. Minors
Our Site is not intended for minors, and we do not knowingly collect personal information from them. If you believe that a minor has provided us with personal information, please contact us so that we can delete it.
14. Person in Charge of the Protection of Personal Information
Benjamin Houde is responsible for the protection of personal information at Groupe Houde. You can reach him at [email protected] or 514-754-9780 with any question about this policy or our handling of your personal information.
15. Right to File a Complaint
If you believe that your personal information has not been handled in accordance with the law, you may file a complaint with the Commission d’accès à l’information du Québec at www.cai.gouv.qc.ca.
16. Changes to This Policy
We may amend this policy at any time. Any changes will be posted on this page with a revised update date. We encourage you to review it periodically.
